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   Week 6 Problems  Chapters 13 and 14 The director of      a cardiac rehabilitation program was recently approached by a sales      representative from the community newspaper selling advertising      space.  The sales representative underscored the fact that the paper      had the largest circulation...

     Week 6 Case Analysis  9781284200171_CASE_Selling Drug Coated Cardiac Stents in a New Health Care Environment.pdf  Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case. Should the company change the sales approach?  Would a hybrid selling...

https://builtvisible.com/understanding-customer-value/ After reading this article consider this question: Should all customers receive the same attention? Is communication more precise and better directed to impact consumers today?  Write a 1 page single spaced response ...

The purpose of this assignment is to understand the ongoing global issue regarding the U.S. government and Chinese company Huawei and have a broader perspective toward this issue as a potential global market manager. A senior Chinese official has accused the United States of...

   Week 5 Discussion Forum (MKT6250 Healthcare Marketing) Discuss      vertical marketing systems and their application in health care. What is      Integrated Marketing Communications and why is it vital in health care? Week 5 Discussion Forum (ECO550 Managerial Economics) In...

Read the articles and prepare a brief summary of your key learnings.  How would you use these learnings in developing a marketing plan? Submit about a half-page for each article (total - 1-page report) Reply to one classmate: Classmate 1: I will post once classmate...

Read Case 4: Competition and Quick Food Service (Page 82) from your textbook and provide answers to the 4 questions associated with the case. Your responses must be detailed and you should support your answers with information provided in the case and if needed, additional...

Part#1: Read the short article posted on Module 2: Are consumers getting less creeped out about being tracked online? NOTE: You MUST perform some additional research on the subject and use them to formulate your answers and support your arguments. Here are the three questions...

Whether you’re a first-time university student or returning to school after taking a break, it is important to set aside time to study and engage in your learning. And with the flexibility and autonomy that comes with being an online student, it is critical to schedule time to...